James began his career in ‘non-traditional’ brand strategy. Working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience, he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari, and Mercedes-Benz.

Currently, James is a senior creative leader within The LEGO Group's internal agency: leading a team responsible for creating best-in-class product and brand advertising and content.

James was born in London, England, and spent his childhood living between New Jersey and the UK, before coming to college in the US. James holds a bachelor’s in fine arts, from Syracuse University. James is currently struggling with the reality of being a father to a spirited 4-year-old girl and 2 year old, identical twin boys…and two dogs. He is a huge fan of all things Arsenal FC, movies, and pizza.