In a world of shrinking attention-spans, the future of creativity will be built by waging war on mediocrity; and that’s Hira’s vision. Named as one of Ad Age’s 40 under 40 and Campaign Asia’s Women to Watch, Hira Mohibullah currently works as an Executive Creative Director at VMLY&R, Kansas City.

She prides herself upon using the power of advertising to impact social change, creating insightful campaigns that have gone big with little or no media budgets winning her more than 200 International Advertising Awards including Cannes Lions, Clios, D&AD and more. Her most notable campaigns are UNWomen's #BridalUniform (#56 on WARC100) and #BeatMe (Gunn Top 100 Campaigns of 2017).

Hira is a Cannes Lions See It Be It alumni, Campaign Asia’s Women Leading Change Honoree, a TEDx speaker and has served on prestigious juries like Cannes Lions, D&AD, Clio, LIA, Effies and more.

A mother of two, Hira is an advocate for gender balance at the workplace and has helped set up day-care room at two of her previous workplaces, enabling more mothers to join the workforce.