Harjot is most drawn to people who are shaped by their interest in constant discovery, learning, open mindedness, and exploration; and believes brands and creativity have more power to change the world than governments do.

An award-winning global strategist with a proven track record, Harjot’s passion to excel at a creatively and commercially actionable understanding of people, brands and culture has led him on a global career path spanning 6 countries and 3 continents. Over the last 25 years, Harjot has worked with some of the most well-known creative agencies in the world, advising many of the world’s most successful brands and companies across every category from packaged goods to banking, cars, retail, paints, telecom, tourism, cosmetics, credit cards and governments.

Colleagues, clients, and peers across the industry consistently credit him with bringing clarity and inspiration from the complex, putting human needs at the heart of any marketing response, and delivering measurable impact.

He is also globally recognised as a diversity and inclusion game changer in the creative industry, tirelessly promoting, advocating and championing the creative and commercial advantage that comes with cultivating greater diversity, equity and inclusion.

Harjot has judged, chaired, advised, spoken at, and won awards at the world’s most notable and influential industry award shows. including Cannes Lions, The Global, North American and Euro Effies, Adweek Europe, Eurobest, WARC, IPA, Jay Chiat Awards etc.

Harjot joined Mccann New York in 2011. Prior to being named Global CSO of Mccann in January 2021 he served as CSO, Mccann Worldgroup EMEA leading it to be the Number 1, most creatively effective agency network; for 5 years.