Hallie Krauser serves as a Partner Lead for FameBit by YouTube in the Home Personal Care and Consumer Packaged Goods space. Hallie leads influencer strategy and development for her clients, partnering with creators to build brand awareness and bring accountability to organic branded content on YouTube via exclusive to Google measurement. Before joining Google, Hallie worked on the Integrated Marketing teams at Shiseido Cosmetics America and Clinique. In these roles, Hallie led brand communications efforts in the U.S., including influencer activations, public relations, and event production and management.