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Gwen Morrison

CEO, The Americas, The Store – WPP


Gwen’s career has been devoted to helping companies create growth through more meaningful customer engagement. While working at creative agencies such as Young and Rubicam, she identified the gap between brand imagery delivered through advertising and the presentation of products at retail. This let her to specialize in retail brand strategy. Gwen spent several years at an award winning interior architecture firm working to create branded environments and experiences. She then launched a retail design unit at a Chicago-based agency where she worked on global brands such as Nike, Nestle, Coca-Cola, and McDonald’s.
At The Store, Gwen is responsible for extending WPP’s thought leadership and capabilities across retail innovation, shopper marketing and insights. A key focus is how data and technology are impacting the ways consumers experience brands.  Her team delivers curated content to WPP’s agencies and clients in the form of presentations, conferences, webinars, and reports.
Gwen has led global industry research in emerging markets and has written for business publications such as HBR and Brandweek.  Gwen serves on the editorial board of Journal of Brand Strategy and has contributed articles focused on sustainability and purpose-led marketing. She is a frequent speaker at international conferences including National Retail Federation, CES, and Retail Leaders Forum in Sydney. She is a guest lecturer at Northwestern University, University of Chicago, and University of Arizona. Gwen also serves on the Advisory Board of Fashion Group International. She launched an iTunes channel for The Store-WPP with podcasts from leading experts on topics ranging from how IoT and AI are transforming the retail landscape to women in tech.
Gwen contributes time to Endeavor entrepreneurs around the globe to support high-impact start-ups in the retail and marketing innovation space. She is an avid skier and enjoys sailboat racing.

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