Photo of Gwen Laura Whiting

Gwen Laura Whiting

Co-Founder, The Laundress


Gwen Whiting embodies an entrepreneur’s spirit with a creative vision and an executive’s talent for leading and growing a global lifestyle brand. Long before sustainability became an inspiring way of life, it was Gwen’s vision in 2004 to create a premium, eco-friendly laundry and home cleaning brand – The Laundress. Without external funding, through Gwen’s tenacity and leadership, The Laundress grew via multi-channel distribution and was acquired by Unilever.

In addition to Gwen’s leadership role, she oversees the entire visual brand experience of The Laundress from concept to creation, including product development, branding, and retail design.

Gwen’s current mission is to certify The Laundress as a B-corp, committed to purpose and sustainability principles for business as a force for good, with purpose over profit.

Prior to co-founding The Laundress, Gwen spent over a decade in fashion, retail, media, and design, including five years as a Senior Designer for Ralph Lauren Home. She holds her Bachelor of Science in Textile Science Apparel Design from Cornell University, where she remains actively involved as an alumnae and student mentorship. Gwen is an active voice in thought leadership, entrepreneurship, and female empowerment. Gwen lives in New York City and Bridgehampton with her husband. She feeds her creative spirit with reading, wellness, and global adventures.

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