Greg is Senior Partner at FINN Partners where he leads teams who craft digital-first, socially integrated, and technologically sophisticated marketing programs for brands rooted in consumer insights, brand strategy, emerging marketing theories, and the technology that knits it all together. At previous roles, his teams architected integrated marketing strategies for brands like Arby’s and State Farm, monetized trending topics for brands like Fruit Roll-Ups and Totino’s, built the social strategy for the U.S. Army and Nike Sportswear, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports. A graduate of Drake University, Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul's Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News. Sign up for Greg's weekly email here: https://gregswan.substack.com