Greg is Chief Creative & Strategy Officer at The Social Lights where he leads teams who craft social-first advertising and communications strategies for brands rooted in consumer insights, brand strategy, emerging marketing theories, and the technology that knits it all together. At previous roles with Fallon, space150, McCann and Weber Shandwick, Greg's teams helped Arby’s trend on TikTok, built the social strategy for the U.S. Army, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports. A graduate of Drake University, Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul's Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News. Sign up for Greg's weekly email here: https://gregswan.substack.com