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Georgii Speakman

Founder, OUT.LI.ER

About

Georgii Speakman is an Australian who has been living and working in Los Angeles, CA for the past 7+ years. Since arriving in LA (early 2013), Georgii has worked with startups: Playing an instrumental role in building these from the ground up and/or establishing new divisions within existing companies - predominantly across entertainment, disruptive innovation, media and new technologies. Georgii has a valuable skillset that spans across strategy, business development, project management, marketing (general), influencer + content marketing, social media and digital advertising; communications and public relations, organizational development, branding, creative direction, producing and writing.

Georgii Founded OUT.LI.ER (a creative collective) late 2018 and launched the business top of 2019. Later that year, Georgii also launched OUT.LI.ER Records (under The Orchard / Sony Music); releasing her own piano project under alias, A N T I T H E S I S (achieving just under 2M+ streams in under 6 months; and making Spotify’s ‘Not Quite Classical’ and ‘Lo-Fi Beats’ playlists, and Apple Music’s ‘Classical Commute’, ‘Relaxing Classical’, ‘Classical Edge’, ‘Classical A.M’ and ‘Classical Sleep’ playlists, amongst others). To build brand visibility, Georgii has creative directed and produced art house films, and spearheaded social + digital campaigns for all of the releases. In the past 12 - 18 months, Georgii has worked with various brands and agencies (i.e. OMD, MEC Global, Initiative, Horizon Media, Maxus Global, TBWA Chiat Day, Day One Agency) on global influencer + social media campaigns, activations and initiatives. Some of these include: AMEX and their global green card launch in conjunction with AWAY (travel). Finish Line, Lil Baby and Complex. &Other Stories - “Her Image Her Story” (for International Women’s Day) campaign. Nike & Nordstrom for “The Future is In Air Max” campaign. Japanese brand, Tokidoki and digital avatar development company, Neon Evolution for a campaign with digital influencer, It’s Binxie. ANZ (Bank Australia) for a 6 month ambassador role campaign with personality, Melissa Ambrosini. Airbnb and their “Cooking Experiences” launch. Sonos’s Top 250 in Music activation(s) and developing their experience toolkit to name a few.

Prior, Georgii was appointed as the Global VP of Marketing + Brand Strategy for blackpills - establishing the marketing team and division from scratch; developing all foundational material for the global brand (internally and externally) as it pertained to marketing, communications and PR. Clients and stakeholders included: Production houses Anonymous Content, Pulse Films, Adaptive Studios, INE Entertainment; talent agencies and management companies: Untitled Entertainment, CAA, ICM Partners, IMG, Paradigm, Roc Nation, WME, Influencer Studios, Studio 71; PR companies: Element Brand Group, ID PR, R. Couri Hay, Kristin Shrader, ASTRSK PR, Sunshine Sachs, Walker Drawas, The Brand Agency; social platforms: Facebook, Snapchat, Google/YouTube, Twitter, and media outlets: Perez Hilton, Variety, Billboard and Hollywood Reporter.

Prior, Georgii played an instrumental role in establishing and launching "Vol. 4" for Jay Z’s ROC Nation as Director of Strategic Business Development: A new brand creative consultancy agency; working with external brands and some of Roc Nation’s talent. Georgii worked as the LA Business Director for brand consultancy, the projects*, helping the business transition from events into global influence marketing with an experiential influencer lens.

Formerly, Georgii worked with IZEA (the largest influencer marketing network in the (USA) - home to over 300K + influencers, across all leading social channels, including celebrities, athletes, musicians, reality TV stars, YouTubers, Bloggers, etc) as the Director of Influencer Marketing (Entertainment) - launching their first time west coast entertainment arm. Prior to LA, Georgii accumulated in excess of 8 + years experience across PR, marketing, communications, brand consultancy, business development and social media; with startups, agencies through to Fortune 100 brands. Georgii hosted OUT.LI.ER TV (OTV); a radio show (in partnership with Dash Talk X / Dash Radio) and content platform.

Georgii has spoken at and moderated panels addressing subjects within the disruptive media, tech, entertainment and influencer space (for Digital Hollywood, Digital LA, Digital Entertainment World Expo, and Silicon Beach Festival). Georgii has held advisory roles for ILA Global, Upper Diamond, SAMO VR and currently for VidCon Australia; a Viacom brand and has joined ‘The Shorty Awards’ as an official ‘Academy Member’. Philanthropy has always been and will continue to be a passion; having worked in various capacities with: Sunrise Children's Association (Nepal), Ambition Entrepreneurial Program (LA), The Smith Family (AUS) and A Place Called Home (LA).

Panels: ‘DIY Tools and Financing for Artists’ for Rights Tech Summit 2018 (Digital Media Week, NYC); ‘Digital LA’ at the famous 'House of Blues' (Actors and Musicians looking to ‘socialize their careers and monetize their platforms'); DEW - ‘Digital Entertainment World Expo’ 2015 (‘Is Silicon Beach hyper reality or fact?’); at ‘Digital Hollywood’ on topic of (‘Growing Revenue + Users: Content, Marketing & Tech Trends across Social, Mobile, MCN’s and Influencers’); at 'Silicon Beach Festival' 2015 on topic of ('Start-Up Marketing'); and on two Fall 2015 ‘Digital Hollywood’ panels - ('Growing Revenue & Users: Tech Start-Up's') and ('The Powerful Female Consumer Demographic and How It Influences Digital Media'), Hosted by Alliance for Women in Media Socal. Georgii Moderated the Fireside chat with Freya Estreller & Natasha Case called "Don't Believe The Hype: Entrepreneurship Unfiltered" for the Worthy Women 2016 Conference, LA and was recently hand selected by Audrey Bellis (Founder, Worthy Women Conference) as an inaugural 100 #WomenofWorth. In 2018, Georgii Moderated the ‘DIY Tools & Financing for Artists’ for The Rights Tech Summit (Digital Advertising Week, NYC); spoke on DEW’s 2020 Rights’ Tech panel 'Tools for DIY Artists'; has been interviewed by Josh Levine of Rebel Radio; Stephanie Michele of Relatable; profiled in Voyage LA Magazine, on Kevin Horek’s ‘Building The Future Show’ and ‘Balance The Grind’. In 2019, Georgii featured in The Daily Telegraph, The Advertiser/Adelaide NOW, and Women Love Tech.

Personal inspirations include photography, the piano, travel, art, architecture, music, film and television, culture; futurism, innovation and being influenced by genuine game-changers and shape shifters of culture, community, business and the arts. Georgii is qualified with a Bachelor of Business Communications and Film & Television, majoring in Corporate Communications and Marketing, and has near completed a Masters in Arts (Writing).

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