Erika Bradbury is an experienced content director and conference programmer with a demonstrated history of developing content and events in the digital media, social media, DTC, communications and commercial real estate industries. She is currently the editorial director at PRNEWS and The Social Shake-Up, overseeing the content planning, strategy and process for both brands’ events and media properties. In this position, she collaborates with marketing, sales and operations to produce best-in-class experiences for the brands’ respective communities.

Previously, Erika spent nearly five years leading conference programming for the IAB (Interactive Advertising Bureau), including being part of the launch team for the Direct Brand Summit, which was named a “must attend” e-commerce event by Inc. in its second year. Prior to that, she led programming for conferences at GreenPearl Events and Digiday.

Erika graduated with a Bachelor of Arts degree in English from Union College in Schenectady, NY. She began her career as a writer and editor at a B2B multifamily publication before pivoting to event programming. Erika resides in New Jersey with her husband and son.