Erica Mazzucato is a senior product marketer with broad experience in brand and go-to-market strategy, positioning, content marketing, market analysis, and sales enablement. She is currently leading Product Marketing at Corra, a global agency offering UX, design, development, and digital strategy solutions to leading retailers and B2B organizations. In her role, she actively listens to the pain points and desires of clients to position the agency’s offerings, craft key messaging, and monitor results along the way. She also acts as an internal expert on e-commerce and digital trends to anticipate market shifts and customer needs. Erica is trilingual (English, Italian, Spanish) and holds a master's degree from the University of Padua, Italy - one of Europe’s oldest and most prestigious universities.