72andSunny Executive Creative Director Elaine Cox is an award-winning Copywriter with a Master’s Degree in Art Direction. She has a life-long passion for writing, in English, even though that's not her first language.

She was recently honored by Adweek as one of the Most Inspiring Minds in Advertising, Media and Culture. One of her monumental efforts was pioneering Let’s Get Consensual, a series of experiential, social, and digital initiatives that facilitated conversations around physical and sexual consent at music festivals. Her latest passion project is Loopholes Cereal, a subversive campaign aiming to put an end to period poverty once and for all.