Deepica Mutyala is one of the most prominent South-Asian beauty entrepreneurs who found success as a YouTuber after her second video nearly broke the internet, garnering over 10 million views. She has used that power to cultivate Live Tinted, an inclusive beauty community that explores identity + culture “for all the shades in between.” Live Tinted features women who are underrepresented in media in a centralized hub and builds real conversations around beauty through highlighting individuals from all walks of life. It’s not about your race or ethnicities - Live Tinted is a cross-cultural platform that helps the community, known as the #TintFam, recognize the commonalities we all have. Mutyala & Live Tinted have grown a digital community of 500K followers across all platforms and are growing rapidly by the day.