Photo of David Skerrett

David Skerrett

Group Strategy Director


David is an authority on Social and content - regularly presenting at events, contributing to publications, and leading content at Critical Mass. He is passionate about evolving brand behaviours, harnessing AI for good, social-first thinking, platform partnerships, empathy and persuasion.

At Critical Mass, he guides Diageo DTC brands from a strategy perspective with a focus on content, previously he led INFINITI strategically, including the agile social content production initiative, The Shop.

He's been voted a BIMA Hot 100, and contributed to Forbes, EConsultancy, The Drum and He has also been named in the Top 100 Drum Digerati, twice in the last 6 years.

Previously David ran mobile and social for EMEA at R/GA working with Heineken, Nike, Beats By Dre, Unilever, and Getty. Prior to that he was Head of Mobile and Social for Havas working with clients such as Barclays, IBM, Jaguar and Peugeot.

He has judged for the SHORTIES, Drum, MMA, OMMA, and many other leading awards.

He’s guest lectured at UCA and BCU to masters students on all things experience and social over the last fours years.

Over his career he has won over 100 creative awards.

Member Directory