Cristina started at 18, as an art director at Leo Burnett and she continued her career winning many international awards (Epica, Clio, Eurobest, NYF, Cannes Lions) in various international agencies. Her consciousness of the changes in the business brought her to open her own independent agency (one of the first In Italy) at a very young. In 4 years the agency did very well, until Condé Nast asked her to join as Creative Director to create and guide the branded content in-house studio, a benchmark of the disintermediation happening in the business. The step to Meta was the obvious choice for her always forward thinking career path. Today she heads Meta Creative Shop in Italy to inspires brands and agencies to create innovative experiences for social platforms and Metaverse, focusing her work on developing people-first ideas that can connect brands and communities in meaningful ways.