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Claire Davidson

Head of Creative Services, APAC, Creative Shop - Meta

About

Claire has an unquenchable thirst for production. She is a true maker and creator. With a career
spanning social networks, agencies, production companies, art galleries, start-ups and industry press,
Claire has established herself as a leading figure across Australia and Asia’s media, tech and
advertising industries.

After starting her career at MTV, Claire launched BlackLab International, offering creative
production solutions across television advertising, digital and branded content. Claire then joined
McCann Worldgroup and led their in-house production company One Six Six, creating work for the
entire client roster of McCann Erickson Australia. Her passion for production saw Claire open
CrewTube in her native Australia, providing a service to nurture and grow homegrown technical
talent.

After producing at some of Australia’s top production companies, Claire moved to Asia and her
incredible success at Sudest Dongnam Productions in Vietnam brought her to The Sweet Shop’s
attention to open a Thailand hub. In February 2012 Claire joined The Sweet Shop as Managing
Director for Asia/MENA and saw the company shoot commercials in multiple countries across the
region.

2017 saw Claire move to Singapore and into the technology sector, joining Facebook / Instagram as
the Asia Pacific region’s Producer Lead. She is now Head of Creative Services of Meta’s creative
division, Creative Shop. Here Claire has headed up projects not just within APAC, but globally as
well, to produce and create mobile first and mobile facing advertising and content for brands,
clients and agencies using Facebook + Instagram’s portfolio of products on their platform. Claire
oversees a department which provides creative and strategic input from a creative services
perspective on innovative and emerging platform projects, to execute ideas and creative priorities
by collaborating with the In-Market & Scaled creative teams, as well as empowering partnerships to
bring together the worlds of production, content, creators, entertainment, strategy and brand
building by adopting a mobile-first strategy to create video ads that fit seamlessly into the mobile
content consumption experience. In addition Claire leads Social Good for Creative Shop APAC,
Diversity, Equity & Inclusion for Creative Shop APAC and is a [email protected] Singapore lead.
Beyond that, Claire has consulted for advertising agencies such as Ogilvy & Mather, been on the
Jury of major award shows in Asia and EMEA and was a regular contributor to international
advertising publication Campaign Brief, including corresponding from the Cannes Lions, Dubai Lynx
and Spikes Asia festivals.

During her career in production, Claire also found time to hone her skill set to work in the
humanitarian sector, firstly on the Nepal Earthquake Response followed by the Ebola Outbreak
Response in West Africa, both with International Medical Corps. Claire also volunteers her time to
Free The Bears, an international wildlife conservation and animal welfare organization in Asia. In
June 2016, the Sister Marathon Peace Initiative snatched Claire up as their Director of International
Development to bring her inspiration and skills to connect and implement goodwill and peace
across the globe through running.

Claire focuses to divide her time between creative services and her humanitarian and animaltarian
endeavors and passions.

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