Cary is an award winning creative leader, and Executive Creative Director at Critical Mass.

Before making the move agency side, Cary was a CD + EP of moving images at Red Bull Media House, the drink brand’s in-house media and content creation division. In that role he created and commissioned short and long form series for their OTT platform Red Bull TV and executed distribution and production partnerships with the NFB, OVO, Telus, and the CBC. Prior to that, Cary held the role of executive producer / head of development at Bell Media, overseeing content production for Bell Media specialty channels.