With nearly 15 years engaging diverse audiences across social, digital, communications, and marketing disciplines, Carolina Valencia's background spans media and social good. She currently serves as the director of communications and digital of NYC Kids RISE, a nonprofit organization working to expand economic opportunity and equity for all NYC public school students. Previously, she was at Univision Communications Inc., the leading Hispanic media company in the U.S., where she served in different capacities. During her time at Univision, she devised and implemented a social media structure, and co-founded the first enterprise social media team - garnering industry recognition and increasing the company's social footprint and revenue. She also led communications and engagement efforts for corporate social responsibility, political, education, music, programming, digital, news, and several other initiatives.
Before that Carolina was at The New York Times Company, where she managed media relations and community affairs efforts. She developed programming for community-related events and created events for the Hispanic community. At the rise of Twitter, Carolina also developed the social strategy for several initiatives and events. During her tenure at The Times, Carolina was recognized with two awards from then Company Chairman Arthur Sulzberger, Jr. for media relations and community affairs.
A native of Guayaquil, Ecuador, Carolina grew up in Queens, NY and is passionate about social good and the convergence of digital and IRL experiences. She volunteers her free time to efforts in support of seniors, youth, immigrants, and minority-owned small businesses.
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