I’m a creative leader who comes to advertising via an unconventional path. Neither a copywriter nor art director, I’m an earned media nerd turned digital/social channel-expert whose passion for creativity and big ideas led me to pursue an on-the-job education in “traditional” creativity.

As Group Director of the Social Creative Lab at 360i, I lead a growing creative team tasked with creating culturally relevant and breakthrough content across social and digital channels for big brands like Burger King, 7-Eleven, and Kroger. Prior to 360i, as a creative director at Periscope, I led creative work for brands like Trolli, Hefty, Michelina’s, and more.