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Boris Gartner

CEO, LaLiga North America


Boris is Chief Executive Officer of LaLiga North America, a joint venture between Relevent Sports Group, the premier international soccer events and media business in North America and Asia, and LaLiga, Spain’s top-flight soccer competition and professional association. LaLiga North America was founded in 2018 as a first-of-a-kind partnership with the goal to drive the league’s growth in the U.S. and Canada and cultivate soccer culture in the region, and was later expanded to include Mexico and Central America. Through the efforts of LaLiga North America, LaLiga now has two record-setting deals that represent the largest deals for LaLiga outside of Spain, a $1.4 billion media rights deal in the U.S. and Canada with Disney/ESPN, and a $600 million media rights deal in Mexico and Central America with Televisa/Sky. Previously, Boris served as COO for Grupo Televisa’s Content Division – the largest Spanish language content producer in the world — where he was responsible for corporate strategy, business management, and company operations for the group’s content unit. Prior to joining Televisa, he was part of the founding team that launched Fusion Media, a joint venture between Univision Communications Inc. and the Disney/ABC Television Group, serving as Chief Strategy Officer and later as Chief Operating Officer. He served in different positions during his time at Univision Communications Inc., including VP and GM of its in-house digital studio and VP of Strategy and New Initiatives for Univision News. Boris has been recognized by Leaders in Sports 2020 Leaders Under 40 (2020), NAMIC Luminary by the National Association for Multi-ethnicity in Communications –NAMIC (2016), Cynopsis Digital’s 2016 IT List (2016), and Variety’s Hollywood’s New Leaders: TV Executives (2013). He serves on the Board of Washington, D.C.-based non-governmental organization Polaris and is a mentor for Endeavor Miami. He is also part of the 2019 Business of Entertainment, Media, and Sports at Harvard Business School, the 2017 Program on Negotiation at Harvard Law School, and the 2013 Georgetown Leadership Seminar. Boris holds an Advanced Management degree in Media and Entertainment from IESE Business School and an Advanced Project Management degree from Stanford University. He earned a Master’s degree in International Business from Florida International University and a Bachelor’s degree in Business Administration from Universidad de Los Andes in Colombia.

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