Photo of Bill Litfin

Bill Litfin

Chief Digital Officer, Ologie


During his nearly 20-year digital career, Bill has driven the digital conceptualization, innovation and development of hundreds of projects and dozens of market-leading brands. This began earnestly in 1995 with CD-ROM design and continues with strategic planning focused on the role of content within the consumer pathway. At Ologie, Bill is putting all that experience to work. As Chief Digital Officer, he is responsible for leading Ologie’s digital and video groups, and for growing the agency’s offer to include digital storytelling and content development across digital platforms.

At Moxie, Bill lead a talented team of channel and content strategists who think about WHAT before WHERE, and WHY before WHAT. Prior to joining Moxie, Bill was a partner at Shift Global, where he provided strategic guidance and account leadership for a mix of global brands and regional favorites. His client portfolio included Bombay Sapphire, Cardinal Health, Dewar’s Scotch, DSW, Jeni’s Splendid Ice Creams and Nationwide Insurance. 

Despite his distaste for 8:00 a.m. classes, Bill managed to earn a BS in Graphic Design from the school of Design Art Architecture and Planning at the University of Cincinnati. 

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