She became known as "Nerd in Skirt" over 13 years ago in the still small and kind of private SEO scene in Germany. Since then she has been considered a pioneer of strategic search engine optimization, focused on big corporations. The combination of SEO with user experience and business requirements and conditions has brought her international key accounts. In Germany she has worked with almost every publishing house (Gruner& Jahr, Hubert Burda Media, Axel Springer, the Bertelsmann Academy...), strengthened shopping portals such as Manor or Bijou Brigitte and successfully advised communities with a huge reach such as Friendscout24 or Joyclub. Currently, she works with several ad agencies in consulting globally recognized brands. Her academic foundation includes a master's degree in information science, social psychology and law and informatics and a postgraduate course in business management, which she completed as the best in her federal state.