Annie Heckenberger is SVP, Creative Director at Saatchi & Saatchi Wellness. She's been trying to break things on platforms in meaningful ways since the early aughts. She was the Digital and Social Director for the Philadelphia 2016 Host Committee for the 2016 Democratic National Convention, working in partnership with the DNCC. Her work on behalf of the Host Committee is now archived in the Library of Congress. Annie believes that the best marketing is integrated and shows up in different ways on different platforms, that viral is not a style but a social phenomenon, and that everyone should work in an agency for at least a year.