Annie Granatstein recently joined Edelman as EVP, Creative Newsroom Director, leading and growing their multimedia journalistic content offering. She believes passionately in the importance of storytelling for brands to deeply connect and built trust with their audiences.
Formerly she headed The Washington Post’s in-house creative agency, WP BrandStudio (explore portfolio site), shepherding inventive multimedia programs for the world’s most iconic brands, including Coca-Cola, Ikea, Mastercard, Bank of America, Prudential, Hulu, Paramount, FX, Canon, Allstate, AT&T, Dell, HPE, Samsung, Mercedes, Jaguar and Audi. In the past four years, she dramatically increased the team’s revenue, staff and number of advertisers, garnering a slew industry accolades for groundbreaking storytelling from leading organizations, including Webby, Digiday, Telly and OMMA. She’s a juror for the Shorty, Telly and World Media Awards and leads talks at numerous industry events, ranging from SXSW to Content Marketing World to the IAB Leadership Summit.
A true business and creative blend, Annie’s rich content background spans the gamut from strategy and creation to copywriting and video production. She began her career in Hollywood, where she was an entertainment attorney and producer representing creative talent and developing feature films. She holds a JD from UCLA Law School, where she graduated #7 in her class and a B.A. from Johns Hopkins University where she was awarded Phi Beta Kappa.