Amy Smith is the Chief Brand & Impact Officer at TOMS. She serves as a member of TOMS executive team leading all aspects of the company’s corporate strategy, marketing, consumer insights, creative, impact and the TOMS.com business. Amy drives global strategy across product, marketing, sales, support functions and social impact with the goal of growing TOMS business and impact, streamlining process, building strong collaboration across teams, and creating a strong, productive, passionate culture. In her impact role Amy takes a 360 degree view of impact focusing on all the ways TOMS gives back, through purpose, planet and people. In 2021, under Amy’s leadership, TOMS evolved its impact model from One for One to now giving ? of their profits for grassroots good with a focus on mental health - specifically helping fund access to mental health resources to the millions of people who need them. In this role she ensures the highest quality impact through deep global impact partner development, powerful storytelling, and transparent reporting. She also manages TOMS environmental sustainability efforts, B Corp certification and employee engagement.
Prior to TOMS, Amy was the Chief Strategy Officer and President of Action Networks for Points of Light, the world’s largest organization dedicated to volunteer service. Amy has also held several management positions at Apple helping to lead their retail initiative and was part of the original team that opened the first 50 Apple retail stores supporting international real estate development, store design, construction and store operations.Member Directory