Amy Luca is Executive Vice President, Global Head of Social at Media.Monks, where she leads the company’s global Social capability, designing integrated, social-first campaigns for Fortune 500 brands. Across her 20+ years in the marketing and advertising industry, Amy has been a pioneer in the digital transformation, and today helps brands rethink brand strategy by harnessing social media as a primary brand-building platform in a new era of social brands. Amy is an Adjunct Professor of Digital Marketing at the USC Marshall School of Business EMBA Programs.