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Amy Lin

Head of Corporate Brand & Digital Marketing



Amy has 15 years of experience in brand building and growth acceleration, marrying creative ideas with measurable market impact. Currently, she serves as the Head of Corporate Marketing at Zoetis, the largest animal health company delivering a portfolio of medicines, vaccines, diagnostics and technologies in over 100 countries. Amy leads a team in brand strategy, creative development, digital marketing and social communications to support Zoetis’ exponential growth globally.

Prior to joining Zoetis, Amy built the marketing function from scratch at the health tech start-up Capital Rx. She turbo-charged the company’s growth and market recognition in just one year, resulting in the company’s Series B funding of over $50 million. Previously, Amy led the marketing and communications efforts at the private equity firm Focus Financial Partners and accelerated the organic growth across 60+ portfolio firms. She was also part of the investor relations team that took the company public in NASDAQ with a market cap of $2 billion. Before that, Amy led the New York Life Insurance Company’s signature rebranding campaign “Keep Good Going” in key target markets. She oversaw the creative development and media buy across TV, radio, print, digital and out-of-home channels. Earlier in her career, Amy worked on international market entry strategies at DDB and helped Ralph Lauren to open its first flagship store in mainland China.

Amy graduated from Princeton University with a bachelor’s degree. She currently resides in New York City with her cat Frosty.

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