Amy Green is a marketing leader that has spent the last decade focused on introducing Ford’s vehicles to new audiences in unique and shareable ways. As Global Platforms Manager she’s creating new retail experiences such as FordHub, an experiential center which shares Ford’s vision for the future of transportation. Long before content creation and organic sharing became buzz words, she was developing programs that did just that. From a “talking” car cake powered by hashtagged tweets to social scavenger searches, her programs have centered on empowering attendees to Go Further and share Ford’s story.