Allison has an impressive 25 years of experience in the industry with expertise in traditional production models, encompassing photo, video, graphic, and motion design. Her knowledge and skills extend far beyond production into the realms of ad tech, mar-tech, programmatic, creative direction, and creative operations, reflecting her 360 degree approach to marketing and advertising.
As Senior Director, Creative Studio, Mediabrands Content Studios, she plays a pivotal role on the leadership team, driving creative ideation and execution of high-impact campaigns. Her expertise spans various domains, including organic social, influencer, DCO, production, content optimization, eCRM, and experiential marketing.
Beyond her professional achievements, Allison actively engages in pro-bono mentorship for women in creative and tech. She dedicates her time to mentoring early-career candidates, emphasizing leadership growth and career planning.