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Alix McAlpine

Senior Director of Creative Strategy


Alix McAlpine is a creative strategist with 10 years of experience helping brands reach their consumers in a more memorable way through shareable content. In her time as a Creative Director at BuzzFeed, she founded and ran the Creative Fellowship and managed the international creative teams, overseeing branded content creation across 4 continents. In 2016, she moved to LA to establish GIPHY Studios, the content creation arm of GIPHY, where she led a team of animators who created GIFs that garnered 1 Billion views a month on average. Alix currently heads the creative strategy team for GIPHY West, advising brands on how to connect with their consumers through conversational content.

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