Ali is an award winning Creative Strategy Lead who pushes the boundaries of Google’s tools and platforms to drive innovative work at the intersection of data, technology, and creativity. In his role, he works with brands and agencies across MENA, Turkey and SSA on maximizing their creative impact to solve critical business problems. Before joining Google from the agency world, Ali was one of the most awarded creative strategists in MENA. The Drum's Big Won Rankings ranked him among the Top 20 Planners Worldwide in 2018 and the B&W Report named him MENA’s Planner of the Year in 2017. Today, he enjoys being on the judging side of top award shows such as Cannes Lions, Clio Awards, Dubai Lynx, WARC Strategy Awards and New York Festivals in addition to teaching his Design Thinking course at Miami Ad School.