For over two decades, Alexander’s roles have been evolving with how brands embrace emerging technology through innovative experiences that combine digital and physical. His creative neurodiverse left and right brain expertise has been challenging teams to rethink how brands market themselves. Culminating in what he calls Skunkworks Thinking. An approach to building to help sell the idea and then creating best-in-class cross- discipline collaborations to bring those ideas to life. His work has received hundreds of awards and even includes a project that is now part of the permanent collection at the Smithsonian National Air and Space Museum. He’s built a strong reputation for making the impossible possible and has been personally recognized by The One Club for Creativity as one of the top creatives in the industry.