Alberto Santiago Deida, is a writer and creative director. For the past 20 years, he has created and developed tons of ideas at traditional and digital agencies, writing, editing, planning, and producing conceptual branding, social content, and brand activations. When he's not working, he enjoys catching the best team in the world play, Real Madrid, listening to salsa de la gorda, and blasting DMB. He also hosts a podcast about creativity at adqleb.com
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