Responsible for the oversight of client & agency business from both brand and marketing perspectives, as SVP, Integrated Marketing, Brand & PR, Smith leads teams cross- country. Expert in Millennial & Gen Z Audiences and fluent in digital, social media, traditional and in poly-cultural, traditional & multi-cultural practices.
In her role, Smith seamlessly communicates and collaborates with all departments, participates in pitching and executing client programs and events, drives ideation of integrated marketing opportunities with production, digital/social, programming & sales, plus oversees brand standards and creative synchronicity with REVOLT, it’s consumers and clients.
Prior to joining REVOLT, Smith spent over 15 years at top-tier agencies including Dentsu/360i, VMLY&R, Deutsch, Inc. and Ogilvy, where she served as a Partner. Her branding and marketing experience spans a diverse array of industries: media/entertainment, music, luxury, beauty, fashion, consumer products, retail, spirits/wine, QSR, hotel, automotive, technology, telecom, governmental, energy, financial services categories and more.
During her career, Smith has also worked in marketing within insurance and financial services at Fortune 100 organizations, TIAA-CREF and JPMorgan Chase and on Goldman Sachs at 360i.
A Midwesterner turned Manhattanite, Smith is a graduate of Loyola University of Chicago. She currently resides in Manhattan with her husband.Member Directory