Adina Smith is the SVP, Director, Marketing Strategy. With her decades of well-rounded experience in Marketing, Strategy, Brand and Creative Services, Adina is known to solve problems and simplify complex matters. She has both the breadth and depth of operations, strategy, brand building and organizational optimization that makes companies become more efficient and operationally unified.
Previously, Adina was a senior vice president of integrated marketing, brand & PR with REVOLT Media & TV, a Millennial/GenZ based music platform founded by Sean “Diddy” Combs. Adina was part of the launch team at REVOLT and has been with the network since 2013.
Prior to joining REVOLT, Smith spent over 15 years at top-tier agencies including Dentsu/360i, VMLY&R, Deutsch, Inc. and Ogilvy, where she served as a Partner. Her branding and marketing strategy experience spans a diverse array of industries: financial services, media/entertainment, music, luxury, beauty, fashion, consumer products, B2B/B2C, retail, spirits/wine, QSR, hotel, automotive, technology, telecom, governmental, energy categories and more.
During her career, Smith has also worked in marketing within insurance and financial services at Fortune 50 organizations, TIAA, JPMorgan Chase and on Goldman Sachs at VMLY&R and Bank of America at Deutsch.
A Midwesterner turned Manhattanite; Smith is a graduate of Loyola University of Chicago and has lived worldwide.Member Directory