Yadira Harrison is co-founder of Verb, a hybrid consultancy/agency offering that provides a holistic approach to integrated and experiential campaigns, brand partnerships and proprietary platforms. Yadira is a seasoned industry veteran who has grown a diverse team at Verb and fostered strong client relationships with Amazon Web Services, Lyft, CRWN Magazine, and Nielsen. Before starting Verb, Yadira was VP at Civic Entertainment Group, where she led the agency’s Airbnb and eBay teams through numerous activations and proprietary franchises including Airbnb Open, Airbnb Haus @ Sundance Film Festival and On the Road with eBay Motors. When she’s not changing the advertising world, Yadira can be found at the Whitney Museum of Art, where she is a member, or cheering on her beloved Dallas Cowboys.