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Valerie Vargas

SVP – Advertising, Creative Services & HelloLab, AT&T


Valerie Vargas is currently Senior Vice President of Advertising, Creative Services & HelloLab for the AT&T Mobility & Entertainment Group. She is responsible for the strategic development and creative execution of mass advertising, diversity advertising, social media, market research & competitive intelligence, retail merchandising, in-house creative services. She also developed and oversees the newly formed organization called AT&T HelloLab; enabling 360 degree marketing integrations with the company’s largest creator and digital influencer relationships such as Taylor Swift, Reese Witherspoon’s Hello Sunshine, and iHeart Media. Just prior to this role she was responsible for building AT&T’s Consumer Insights Platform & Big Data organization – now called AT&T Data Patterns, leading the development of this new company initiative in monetizing AT&T’s unique data assets among 3rd party marketers.

Her history with AT&T emanates from BellSouth Cellular as a Market Research Manager and Manager of Strategic Alliances. She was on the Marketing Merger team in forming Cingular Wireless and was the Director of National Sponsorships at time of the brand launch. Valerie departed from telecom for five years to gain incremental marketing expertise in the financial services arena serving as Senior Vice President of Marketing in HomeBanc Mortgage Corporation. In 2007, she returned to the new AT&T as Vice President of Advertising over the Home Solutions portion of the business and ultimately returned to the wireless organization where she held a Vice President role in the Advertising team. She spent two years as the Vice President of Marketing managing research and insights, direct acquisition marketing, customer base marketing communications, advertising and direct tactics among diversity markets, youth marketing programs and social media marketing. She also held positions with responsibility for AT&T Retail Merchandising and Marketing Sciences.

Valerie is a graduate of the Martin J. Whitman School of Management at Syracuse University (’94), holds a Juris Doctor from the University of Miami School of Law (’97), and is a member of the American Bar Association and State Bar of Georgia. Valerie is married to Jose A. Vargas (SU ’93), a Director of IT in AT&T and they have 3 young children; Isabella 14, Miller 13 and Patton 10.

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