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Val Vacante

VP, Solutions Innovation


Val Vacante?is an award-winning global innovator; as the VP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience in the physical and digital world.

Val is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of the metaverse in collaboration with Microsoft, LinkedIn and She is also the co-creator behind ShopNXT™ — Dentsu's award-winning retail innovations named “top product picks,” at CES by PCR Magazine, “top tools shaping the future of retail” by Adweek.

Additionally, Val architected NXT Intelligence™ an innovation platform designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest initiatives focus on connected experiences, the evolution of the metaverse, gaming, retail and play.

Val’s work has been featured in Fast Company, Fortune, Forbes, VentureBeat, Adweek, CNET, The Drum, PSFK, eMarketer, Digiday, MediaPost VRScout, among others.

Her portfolio includes over 50+ brands namely, Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE Virsix Games and more.

Val has been named Top 25 Women in Tech,?40/Forty, and The Most Powerful Women in Technology, 2022; she serves on the Fast Company Executive Board, SXSW Advisory Board, as an international speaker and writer.

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