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Sherina Florence

Group Creative Director


Believer that if you change thinking, you change behavior. If you change behavior, you change the world.
Sherina Florence is a GCD at 72 and Sunny. Sherina also served as a creative lead on the global Instagram business at Ogilvy. Previously at Ogilvy she created new music with the Roots for Citizen Bank and led best-in-class creative work for Unilever. Sherina is passionate about connecting people to big ideas that inspire new ways to think about and experience the world — solutions that impact both the clients and culture. She is obsessed with trends, both casting and creating, including viral moments like Dove's America the Beautiful, Anthony Joshua’s #BeHeard, #standfastforjustice featuring Mos Def, Tribal DDB's Wheel of Concept, and recently with her “Find More to ??” work for Instagram.

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