Scott Goodson

CEO/Founder, StrawberryFrog


Author of “Uprising: How to Build A Brand And Change The World By Sparking Cultural Movements” Scott coined the phrase Cultural Movements and Movement Marketing which is proving to be the new model of marketing. Scott is also founder of the pacesetting global marketing and advertising firm StrawberryFrog. Scott is one of the leading thinkers in his field, helping build some of the world’s most iconic brands, including Google, Heineken, Jim Beam, Emirates Airline and Mahindra where he authored the movement idea RISE. Scott has lectured at Harvard Business, Cambridge University, Columbia Business School, written for Forbes, CNN, the WSJ and has spoken at conferences around the world (BELOW). He lives in New York with his wife and two sons.

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