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Samira Rafi

Creative Director

About

Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising…
Commitment and multi disciplinary thinking is at the core of what I do, I believe in work that inspires and drives a positive change, my responsibility as creative is to solve not just business problems but to contribute to drive positive change, for people, for the planet , and for the industry.

I benefit from a rich and broad multi-sector experience and I have supported numerous institutions, private and public, global and local brands, at the national and regional levels.
I also worked as creative crowdsourcing for a wide range of international brands and my work has been recognized with awards from several platform.

I was honored to be selected as RARE Leadership Academy Delegate By Google,
and jury member of several international festivals like Cannes Lions Festival of Creativity, D&AD Awards, New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, shorty awards, Summit Creative Award, Luum Awards, Wina Dubai…

Away from the office, i am a Mentor at The 30 Minute - University of Planning, Creative Coatch at LIAsons and member of Time for the Planet, an international non-lucrative association.

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