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Robert Rose

Chief Strategy Officer, The Content Advisory


Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing.  Robert is the author of three best-selling books including Killing Marketing (McGraw Hill, 2017), Experiences: The 7th Era of Marketing (CMI, 2015), and Managing Content Marketing, (CMI, 2011).

For more than 10 years,  Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and helping guide it to be the leading global content marketing education and training organization

An early internet pioneer, Robert has more than two decades of experience, and a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990s, Robert developed some of the first Web strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association), and the U.S. Government - literally introducing many of these leading organizations to the Web. ??As an Associate Partner with USWeb/CKS/marchFIRST, Robert helped develop strategic online initiatives for numerous startups, as well as larger enterprises such as Sony, Amgen, and Warner Brothers. In 2001, as Vice President of Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous clients such as the U.S. Army, Activision, and Intuit.

From 2002 to 2009, Robert served as CMO of Crownpeak, an early enterprise software-as-a-service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.

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