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Pierre Babineau

Vice President, Growth & Creative Services


A media industry veteran, Pierre has almost ten years of experience working across planning, strategy, performance marketing, and content for some of Canada’s biggest brands, including Nestlé, Mazda, LG Electronics and BMO. In his role, Pierre has honed his talent for fusing insights, technology, and data to bring innovative and effective digital campaigns to life on behalf of his clients. In addition to helping clients navigate the rapidly changing and complex digital space, Pierre is responsible for helping implement industry certification and driving agency adoption of new and emerging technologies such as Web3.0 and AR/VR.

Before moving to Toronto, he successfully launched and ran a boutique marketing agency on the East Coast of Canada. However, his experience exceeds the agency world, as he also worked at a strategic planning firm, where he learned the complexities involved in running a business and the interworking of all related disciplines. The experience allowed him to develop an analytical and critical thinking approach when faced with challenges and provided a strong framework for thinking about the business in a more holistic way. This is ultimately what drives his passion for continuous innovation in all aspects of his work.

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