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Nola Weinstein

Global Head of Culture & Brand Experience, Twitter


Nola is a seasoned brand builder, storyteller and culture creator with a passion for helping companies and people better connect to--and communicate--their purpose. Her focus on audience engagement and consumer behavior have been core to her career in journalism, digital media, comms and marketing.
As Twitter’s Global Head of Culture and Brand Experiences, Nola leads marcomms and oversees how the brand is manifested in the real world. Most recently, she led nationwide OOH experiential activations tied to relevant conversations on the platform, including a witty mask campaign to combat caution fatigue and a campaign to elevate and amplify Black voices. She also launched Twitter’s #SheInspiresMe and #TwitterVoices programs to elevate women and underrepresented communities, which is also a personal passion. Additionally, she created Twitter’s first Oscar spot.

Nola also led the transformation of Twitter’s internal comms and company culture. #OneTeam, the first of its kind, annual, in-person, full company gathering and monthly global meetings, increased retention and results. She was previously Head of Executive Engagement where she built and launched the Twitter for Executives program and has helped senior leadership at companies, including Coca-Cola, Goldman Sachs, P&G, PepsiCo, Visa, and Unilever, build and elevate their presence on the platform to drive thought leadership and impact.
Prior to joining Twitter, Nola was Editor-in-Chief and VP of Content at Mode | GLAM Media. She previously held several roles in fashion and editorial at Gucci, IMG's The Daily, and Women's Wear Daily where she focussed on digital transformation, content and commerce.

She currently sits on the Guggenheim Technology & Innovation Council, The Getty Digital Advisory Council and the Coca-Cola Scholars Foundation Alumni Advisory Board.

Nola is a graduate of Emory University and the Columbia University Graduate School of Journalism.

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