Maura Curtin began her career on the launch team of iVillage and now has experience in business to business marketing strategy, public relations, social media, events, promotions and business development.
Maura heads up all marketing strategies for SocialFlow including direct marketing, strategic partnerships, sponsorships, retention marketing, social media, branding, advertising initiatives, digital marketing strategy, events & public relations. Prior to joining SocialFlow, Maura was the head of Trade Marketing for Tumblr when it was acquired by Yahoo! Maura is the founding Executive Director of the Social Media Advertising Consortium (SMAC), a non-profit trade council organized to create standards and best practices for social media. At Fox Interactive Media, she built the business-to-business value propositions for key digital properties, including MySpace, IGN, Photobucket, Fox.com, Americanidol.com and Foxsports.com. She also oversaw the event strategies for the company. Previously, Maura worked at Fairchild Publications where she successfully launched the digital strategy for Women’s Wear Daily, building a paid subscription model for the online version of the retailers’ 100-year-old daily newspaper and marketing it internationally. Prior to joining Fairchild, Maura was on the launch team of the beauty e-tailer Ingredients.com. She began her digital career on the launch team of iVillage, where she pioneered the network’s community strategy.
Maura has published articles on digital e-commerce and profiles of business leaders for WWD online. She served as a member of News Corporation’s strategic corporate event council. She is a graduate of Fordham University.Member Directory