As Executive Creative Director at J Walter Thompson London, Lucas is responsible for the agency’s creative output. Previously, he was Digital Executive Creative Director at J Walter Thompson London. And before that, he was Executive Creative Director at POSSIBLE, first in the US and then in the UK. He came into advertising as a film director, moved into traditional and dove deep into digital just when the first signs of digital were beginning to show around the world.

He has spent over 20 years crafting and directing stand out, effective, digital and integrated campaigns for clients such as Shell, Nestle, P&G, Gillette, Heineken, Peroni, Coca-cola and Danone. During those years, Lucas has led creative teams as small as 4 people and as large as 80+ people, driving local, regional and global work for some of the most respected agencies in Argentina, the US and the UK. His work has been awarded by some of the leading festivals and publications in the industry.