Liana Ogden is a strategist, storyteller and semiotician. As Senior Creative Strategist at Demonstrate, Liana authored The Gen Z Burnout Report and has led creative strategy for accounts including Pinterest, Luxardo, HIRSCH Whiskey, Shea Moisture, f’real, Goldman Environmental Prize, and The Mom Project.
Liana began her career in the world of wine, where she brought brands including The New York Times, Williams-Sonoma, and the Michael Mina group to wine drinkers on social media. This experience in developing digital ecosystems for a notoriously difficult category laid the foundation for a career in consumer journey wayfinding.
As an Associate Creative Director (Copy) at J. Walter Thompson, she created the voice of 19 Crimes, developed the wine category’s first-ever AR experience, and delivered award-winning campaigns across digital, social, experiential, product development, and channel innovation.
Over her 8 years of experience in advertising, Liana has worked across categories including CPG, pharmaceutical and SaaS, with expertise in building brand personalities, innovating creative, and driving campaigns from concept to consumer.
Liana holds a B.A. in Semiotics from Brown University, and an M.A. in Rhetoric from the University of California, Berkeley.Member Directory