Kara Hendrick

Manager of Global Digital Strategy, Velcro Companies


Kara Hendrick is the global manager of digital strategy for the innovative Velcro Companies. In her role supporting both the B2B and B2C business units, she oversees the implementation and management of the global digital marketing strategy in the U.S., EMEA, LATAM and APAC markets, while helping develop new social outreach programs and opportunities to grow the iconic VELCRO® brand and connect with consumers.

Prior to joining Velcro Companies, Kara worked as the digital media and web community strategist for the Center for Women & Enterprise, a nationally known nonprofit with five entrepreneurial centers in the New England area and as Market Development for RBB Systems, the premiere manufacturer of small batch electronics. Kara is currently pursuing her Masters of Business Administration (MBA) at Babson College.

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