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Kara Hendrick

Manager of Global Digital Strategy & Brand, Velcro Companies


Kara Hendrick leads the employment branding programs for, the most trusted and convenient destination for pet parents everywhere. As Senior Manager of Employment Branding, she drives internal and external employer branding activations and campaigns, helping establish Chewy as an employer of choice in order to attract and retain talent --- while providing strategic support to the greater business around culture, values, and employee engagement.

Prior to, Kara worked as the Global Manager of Brand and Digital Strategy for the Velcro Companies, inventors of the VELCRO® fastener, overseeing the implementation and management of the global digital marketing strategy in the U.S., EMEA, LATAM and APAC markets, helping develop strategic communications and channel strategies to grow the iconic VELCRO® brand and connect with consumers.

Kara received an MBA with a specialization in Global Strategic Management from Babson College.

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