Joao Passarinho Netto

VP Digital Strategy, Jotacom

About

Holding strong knowledge on Integrated Marketing solutions, I’ve been planning and leading relevant work for global brands as Blizzard Entertainment, EF English Live, Nasper’s Buscape Company, Udemy, EDP, Citibank and important brands within the Brazilian Market as well. An over 20-year experience in all phases of digital strategic planning, including identify client’s opportunities, business plan design, proposal definition, project concept creation, ux-user experience, information architecture, dev definitions and ad-motion design, along the 8 past years I focused in digital marketing strategies, using social media, data and influencer marketing to achieve great results as to conversion and performance. Thru this whole ecosystem of digital knowledge, I could reach a global vision of a business challenge and have won in the past years 60 awards for my clients. I've been able to also contribute for the marketing industry participating as a Judge in Brazilian awards such as ABEMD (Brazilian Data and Marketing Association) and DMA International ECHO AWARDS (International Data Marketing Association) in New York city. In education, I graduated in Communication and Advertising, Master degree in Graphic Design, Master Extension in Interface Design for Multimedia, Master Extension in Creative Advertising Strategy and MBA in Marketing.

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