Photo of Joao Passarinho Netto

Joao Passarinho Netto

VP Creative Strategy, Jotacom - The Cross Performance Agency


Holding strong knowledge on Integrated Marketing solutions, I’ve been planning and leading relevant work for global brands as Duolingo, Blizzard Entertainment, EF English Live, Nasper’s Buscape Company, Ontex, Udemy, Citibank and important brands within the Brazilian Market as well. An over 20-year experience in all phases of digital strategic planning, including identify client’s opportunities, business plan design, proposal definition, project concept creation, ux-user experience, dev definitions and ad-motion design, along the 10 past years I focused in integrated marketing strategies, using social media, data and influencer marketing to achieve great results as to branding and performance. Thru this whole ecosystem of digital knowledge, I could reach a global vision of a business challenge and have won in the past years 60 awards for my clients. I've been able to also contribute for the marketing industry participating as a Judge in Brazilian awards such as ABEMD (Brazilian Data and Marketing Association), ANA International ECHO AWARDS in New York city, ECHO AWARDS LATAM in Buenos Aires (President of the Jury in 2021) and Real Time Academy Shorty Awards in New York. In education, I graduated in Communication and Advertising, Master degree in Graphic Design, Master Extension in Interface Design for Multimedia, Master Extension in Creative Advertising Strategy and MBA in Marketing.
Passionate about advertising and marketing, I breathe communication, references, and trends all day.

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