In this era, corporations have more responsibility than ever to change the systems that have perpetuated
racial inequity, and Janis has embraced this as her personal mission as Guided by Good’s EVP, Executive
Director of Multicultural and Inclusion Strategy. Janis has years of experience in the content and media
space and has led various clients, such as The Home Depot, Buffalo Wild Wings, SunTrust (now Truist),
Hanes, and many others to success. Her background has made her extremely knowledgeable in developing
and implementing people-focused strategies, which ultimately led to her current role.
An Atlanta native coming from a Black neighborhood, and a graduate of Clark Atlanta University, Janis has
always had a passion for building and cultivating environments that provide equal opportunities for all
people to thrive. She understood marginalized audiences were consistently underrepresented with less
access to tools for success. It was with this experience that she built the portfolio’s D&I practice.
She has been instrumental in building the agency’s internal inclusion strategy. Before 22Squared’s portfolio
expansion, Janis created its D&I roadmap, officer structure, and inclusion practice strategy, which resulted in
Guided by Good financially investing in D&I with full-time roles, a budget, and resources.
Partnering with the agency’s senior and executive leaders, she’s challenged many processes, which resulted
in developing creative review processes with D&I involvement from the start. Her counsel with clients large
and small has led to their multicultural practice, resulting in major film studio wins with Amazon and
Paramount on Black-focused entertainment properties, pro-bono work with LA Pride, Morris Brown College,
and continuing work with the NAACP Atlanta Chapter.
Not only does she have tremendous influence inside the walls of Guided by Good, but she’s also paving the
way for her community by serving on the Board of Directors for Breakthrough Atlanta and Advertising for