Originally from Germany, Jan discovered Asia's vibrant energy, rich culture, and immense opportunities during his visit in 2006, just before the Olympics. Instantly captivated, he decided to immerse himself in the region, dedicating himself to learning Chinese.

Jan's passion for Asia led him to move to China just two days after completing his German Bachelor's degree. As one of the few expats fluent in spoken and written Chinese, he entered the dynamic world of marketing and media.

Over 15 years, Jan lived in various Asian cities like Beijing, Shanghai, Hong Kong, Shenzhen, and Bangkok. He earned an MBA from Manchester Business School, enhancing his business acumen and global perspective.

Jan's career spanned local, regional, and global roles, both on the agency and client side. He worked with esteemed Chinese tech giants like Huawei and OPPO, as well as foodpanda APAC. With expertise in consumer insights, strategic thinking, and digital marketing, he executed impactful campaigns for leading global brands.

In 2023, Jan founded Virtus Asia Consulting, where he serves as CEO. He offers strategic guidance and innovative solutions to clients and contributes to the industry by judging prestigious awards such as the EFFIEs, Festival of Media, MMA, Spikes, WARC, Tangrams, and more.