George G Smith Jr is currently the Head of Creative and Digital Strategy for leading PepsiCo’s in-house agency and fostering a creative and production resource and a driver for creative excellence across the marketing organization. His responsibilities include the creative stewardship for the studio, including leadership over the creative and digital teams developing concepts, content, and strategies across all forms of media – from Social, Digital and Television - for PepsiCo’s portfolio brands.
Over the past decade, George has worked with some of the world’s most recognizable brands - creating integrated advertising campaigns and programs that elevate the consumer experience through content, technology, and experience. Other experiences include Rémy Cointreau, Crocs Footwear, and R/GA New York. He has appeared as a speaker and panelist on numerous occasions from SXSW, Ad: Tech, Internet Week NY, Blog World Expo, Advertising Club of NY and Brand Innovators, where he was named to their "40 under 40 Most Innovative Marketers" in 2013.